Eclipse on Mac 10.8 - Installed 1.7.0 JRE / JDK, but Eclipse won't launch

Question

• Installed Java SE 1.7.0u10 from Oracle w/ their installer package

• Downloaded and unpacked Eclipse Juno (4.2.1)

• Double click Eclipse

Answer 1

I found the answer over on Ask Different

It's an ugly hack, but works perfectly.