I\'m ask/answering this question because it hung me up & it\'s likely someone else will have the same problem.
Install of RabbitMQ x64 v2.8.6 on Windows Server 2
I solved it in a quick and dirty way,without naming path variables I've opened the bat file and replaced every occurrence of
!ERLANG_HOME!\bin\erl.exe
with hard coded path for example might be diffrent path for you because of diffrent version
C:\Program Files\erl10.3\erts-10.3\bin\erl.exe
and replaced
%RABBITMQ_HOME%\escript\rabbitmq-plugins
with
C:\Program Files\RabbitMQ Server\rabbitmq_server-3.7.14\escript\rabbitmq-plugins