I have a directory structure and files like this
data/ data/a.txt data/folder/ data/folder/b.txt data/folder/folder/ data/folder/folder/c.txt ...
$ rsync -a -f"+ */" -f"- *" source/ destination/
"The two -f arguments mean, respectively, "copy all directories" and then "do not copy anything else"."
Further details: http://psung.blogspot.com/2008/05/copying-directory-trees-with-rsync.html