I'm an OO developer professionally, but have had had procedural developers on my development team (they were developing Matlab code, so it worked). One of the concepts that I like in OO programming is how objects can relate to your domain (http://en.wikipedia.org/wiki/Domain-driven_design - Eric Evans wrote a book on this, but it is not a beginner's book by any stretch).
With that said, I would start with showing OO concepts at a high level. Try to have them design a car for example. Most people would say a car has a body, engine, wheels, etc. Explain how those can relate to real world objects.
Once they seem to grasp that high level concept, then I would start in on the actual code part of it and concepts like inheritance vs aggregation, polymorphism, etc.
