Apple release a new feature of the App Store. The ability for owner of iPhone with non compatible iOS version to download a previous (the last compatible version) of your Ap
Update for new UI of iTunes Connect (2014).
1) Go to "My Apps" section on iTunes Connect.
2) Click the app that you want to edit.
3) On the top menu, click "Pricing"
4) Click "Manage iCloud download settings for this app" at the bottom of window