I know this question has been asked many a times and all the time there is an answer which says about using an executable jar or making an .exe using launch4j or similar app
You can also use Advanced Installer. Since you already have an EXE to launch your JAR, you don't need to use the Java Launcher support from Advanced Installer, you can create a Simple project, which is available in the free edition, so you don't need to purchase a license.
It will take you maximum 10 minutes to install it and create the setup package, as you will see it is very easy to learn using it.