My point of view is that Lisp is a small language so it is easy to implement (compare to Java, C#, C, ...).
Note: As many comment that it is indeed not that small it miss my point. Let me try to be more precise: This boll down to the entry point price. Building a VM that compile some well know mainstream language is quit hard compare to building a VM that deal with LISP. This would then make it easy to build small community around a small project. Now the library and spec may or may not be fully implemented but the value proposition is still there. Closure it a typical example where the R5RS is certainly not in the scope.