What are your most common SQL optimization that you used?
If you're talking common as in really common then Indexes are the first thing that pops up into my head.
They are a powerful technique that are often misunderstood and quite often abused.
Then I would place de-normalization which can add in quite a bit of performance for many databases.
Query optimization is third and it helps a lot too. I use MySQL these days and Query logging helps a lot for optimization.
Memcached is definitely not common, though caching of some sort is a part of many websites at the scripting end (ASP.Net or PHP).