One of my users let the cat out of the bag and told me they were using one of my free apps, which is monetized by ads, but they were blocking the ads with an ad blocker. The
Give your users a way to use the app without the ads. I personally find ads one of the most annoying things that could possibly happen on my computer, and I will gladly pay for an application if it spares me the insult of having ads thrown into my face. And I'm sure I'm not the only one.