You've got all the pieces in your question. It's just a matter of putting it all together.
Something such as the following should work:
public class Test {
public static void main(String[] args) throws Exception {
String[] cmd = { "C:\\E.M. TVCC\\TVCC.exe", "-f E:\\TestVideo\\01.avi", "-o E:\\OutputFiles\\target.3gp" };
Process p = Runtime.getRuntime().exec(cmd);
p.waitFor();
}
}
That said, hard coding paths like this isn't a good idea, you should read them from somewhere; arguments to your program, a properties file, etc.