I have an app that allows users to generate objects, and store them (in a MySQL table, as strings) for later use. The object could be :
function Obj() {
You can indeed create an empty instance and then merge the instance with the data. I recommend using a library function for ease of use (like jQuery.extend).
You had some errors though (function ... = function(...), and JSON requires keys to be surrounded by ").
http://jsfiddle.net/sc8NU/1/
var data = '{"label": "new object"}'; // JSON
var inst = new Obj; // empty instance
jQuery.extend(inst, JSON.parse(data)); // merge
Note that merging like this sets properties directly, so if setLabel is doing some checking stuff, this won't be done this way.