Row size too large error in mysql create table query

Question

I am trying to create a table with the below query

Create Table PerformaceReport
(
campaignID int,
keywordID bigint,
keyword varchar(8000),
avgPosition decim         


        

Answer 1

I agree with the answer on using appropriately sized columns and TEXT over VARCHAR as the first step, but if you still hit limits you may want to change your collation settings for that table if you are using UTF-8 or another character set with more than one byte per character and do not need it (only storing English text for example). I did this to get around the limit you are hitting for a very wide table. Some more detail here.

Differences between utf8 and latin1