How to remove the last character from a bash grep output

Question

COMPANY_NAME=`cat file.txt | grep \"company_name\" | cut -d \'=\' -f 2` 

outputs something like this

\"Abc Inc\";

Answer 1

Some refinements to answer above. To remove more than one char you add multiple question marks. For example, to remove last two chars from variable $SRC_IP_MSG, you can use:

SRC_IP_MSG=${SRC_IP_MSG%??}