COMPANY_NAME=`cat file.txt | grep \"company_name\" | cut -d \'=\' -f 2`
outputs something like this
\"Abc Inc\";
I'd use sed 's/;$//'. eg:
sed 's/;$//'
COMPANY_NAME=`cat file.txt | grep "company_name" | cut -d '=' -f 2 | sed 's/;$//'`