I have two version of apps with lite and paid. I have another apps also but no one is approved yet. I want to give my all the apps link in my life version and all the apps a
itms://itunes.com/apps/AppName works, but itms-apps://itunes.com/apps/AppName will save your users having to do the redirect through the iTunes app. Instead, the itms-apps protocol will open the app store directly, thus sparing your users the unnecessary wait.