I\'m trying to get a similar effect to the one described in the pictures. The white area on the left isn\'t on the original photo, it pushes the pixels away
Another thing you might look at is the Core Image hole distortion filter (CIHoleDistortion) that was added in iOS 6. It creates an effect rather like what you're looking for. Here is a sample image generated from a test program I wrote that gets pretty close.
However, you'll notice that Apple's filter causes the image to "pull away" from the edges of the frame. I think this is a bug, but good luck getting Apple to fix it: