How can I correctly set DJANGO_SETTINGS_MODULE for my Django project (I am using virtualenv)?

Question

I am having some trouble setting the DJANGO_SETTINGS_MODULE for my Django project.

I have a directory at ~/dev/django-project. In this directory I have

Answer 1

Don't run django-admin.py for anything other than the initial project creation. For everything after that, use manage.py, which takes care of the finding the settings.