Execute Maven plugin goal on child modules, but not on parent

Question

In a multi-module project, how can you specify that you want to execute a plugin goal in all the child-modules, but not on the parent project? There is

Answer 1

I tried the answer from Pascal but it did not work for me. The plugins referenced in the child pom did not execute, I'm assuming because they did not have a build phase binding.

The post here describes a solution that works by binding the plugins to execution ids and build phases: How to override default binding to phase of a Maven plugin

I'd recommend that to anyone else trying to get this working.