It's ok for prototyping the apps, especially if the iOS/Android developer doesn't know how to build a DB/API backend himself.
It's not ok at all, when it comes to developing an application with a logic that requires queries more complex than:
SELECT * FROM 'db' WHERE 'column' = 'value' LIMIT 100;
Related queries and inner joins do not exist on Parse. And good luck updating/removing 320 000 records if you need (that's the number I'm working with now).
The only thing that is really useful is handling the Users through the SDK. If I could find a good docs or even tutorial how to handle/create users through iOS/Android apps using Django and DRF/Tastypie, I'm instantly converting everything is being developed in our company to use that.
