[Edit: after three amazing years with the team, I've decided to move on and am no longer a Parse or Facebook employee. The team is in great hands and has done amazing things. The entire backend has been rewritten to increase performance and reliability dramatically. The roadmap is amazing, and I expect great things to come from the team. At the time of my departure, Parse powered over 600,000 applications and served a mind boggling number of requests each day. Were each Parse push to be sent to a unique person, they could form the world's fourth largest country in one day. For future help with Parse, please either post questions here with the parse.com tag or post to the parse-developers Google group.]
Full disclosure: I'm a Parse engineer.
Parse already hosts thousands of apps, let alone users. When we exited beta in late march, we announced over 10,000 applications running on Parse with a 40% month-over-month growth rate. Parse is staffed by a world-class team, many with years of experience in big data and high volume traffic.
We welcome your traffic with open arms; you will be in the company of great teams like Band of the Day and Hipmunk. We are so confident in our services that we built our One Click Export system so people like you can try Parse risk free. If you feel Parse does not meet your performance expectations, we will gladly send you off with all of your data intact.