This question was made over 9 years ago. It made sense then, it doesn\'t make it now. Flash is hard on its way out; sup
Flash is a real headache on non-Windows platforms. Not only is it slow and inefficient (as someone else pointed out), but it isn't very stable, either. As we learned at the most recent Apple WWDC, "browser plugins" (read: Flash) account for the majority of all application crashes across all of Mac OS X (and by "majority", I mean some absurdly high number like 80% or something, can't remember the exact figure offhand). This is such a problem on Mac OS X that for Snow Leopard, Apple has re-engineered Safari so that Flash runs, not just sandboxed, but in fact as an entirely separate process, so that when (not if) Flash crashes, Safari as a whole remains unaffected.
The instability of Flash on OS X, coupled with its poor performance, is why...
As far as users having to know anything about codecs is concerned, you can avoid this issue and serve them the appropriate codec (including Flash, if their browser doesn't support OGG or h.264) by using the simple non-Javascript html code found in this article.