Reading several papers and documents on internet, I found many contradictory information about the Cassandra data model. There are many which identify it as a column oriente
Yes, the "column-oriented" terminology is a bit confusing.
The model in Cassandra is that rows contain columns. To access the smallest unit of data (a column) you have to specify first the row name (key), then the column name.
So in a columnfamily called Fruit you could have a structure like the following example (with 2 rows), where the fruit types are the row keys, and the columns each have a name and value.
apple -> colour weight price variety
"red" 100 40 "Cox"
orange -> colour weight price origin
"orange" 120 50 "Spain"
One difference from a table-based relational database is that one can omit columns (orange has no variety), or add arbitrary columns (orange has origin) at any time. You can still imagine the data above as a table, albeit a sparse one where many values might be empty.
However, a "column-oriented" model can also be used for lists and time series, where every column name is unique (and here we have just one row, but we could have thousands or millions of columns):
temperature -> 2012-09-01 2012-09-02 2012-09-03 ...
40 41 39 ...
which is quite different from a relational model, where one would have to model the entries of a time series as rows not columns. This type of usage is often referred to as "wide rows".