
I have a UIBarButtonItem in my UIToolbar titled
You can create a custom UIView programmatically:
UIView *buttonItemView = [[UIView alloc] initWithFrame:buttonFrame];
Then add images, labels or whatever you like to your custom view:
[buttonItemView addSubview:customImage];
[buttonItemView addSubview:customLabel];
...
Now put it in your UIBarButtomItem.
UIBarButtonItem *barButtonItem = [[UIBarButtonItem alloc] initWithCustomView:buttonItemView];
And finally add barButtonItem to you navigation bar.