This is a real noob question. I work for a company that makes 100\'s of apps that use much of the same components. There is some minor customization at build time and we w
I would definitely suggest to use at the Android Maven Plugin. If your apps are only slight customizations you should be able to move most of the work into an external library that you build once and then only the customizations kick in at build time for each app. With the scale you are talking about that would easily be worth the effort.
Check out the plugin site and the chapter in I wrote about using Maven for Android development for a starter and to get a feel.