I just want to run a web project that has been configured in a maven project with the pom.xml. It uses the maven tomcat7-maven-plugin to deploy the web app artifact and all
I think you can try this configuration
...
servidor-identidades-webapp
org.codehaus.mojo
tomcat-maven-plugin
1.1
myserver
http://127.0.0.1:8080/manager
/servidor-identidades-webapp
C:/Users/fulanis/workspace2/web/target/servidor-identidades-webapp.jar
Ref: https://wiki.base22.com/display/btg/How+to+create+a+Maven+web+app+and+deploy+to+Tomcat+-+fast
Hope this helps.