WARNING: see my own answer below. The problem is caused by old Oracle drivers that were present on the classpath in addition to 10.2.0.4. Problem solved. Le
Moron alert: it turns out that I had a stale JAR with 9-something Oracle JDBC classes on my classpath. Having cleaned that up, everything simply worked magically with just the following annotations:
@Lob
@Column(name = "PIGGY_DESCRIPTION")
public String getDescription() { return description; }
Blame the fat fingers.