From what I understand by using code like this:
NSURL* appUrl = [NSURL URLWithString: @\"URL\"];
[[UIApplication sharedApplication] openURL:appUrl];
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As per @bnduati's answer, in iOS 8 you can use the following code to open your app's settings in the settings app:
[[UIApplication sharedApplication] openURL:[NSURL URLWithString:UIApplicationOpenSettingsURLString]];
Old answer:
From iOS 5.1 through iOS 7, it was not possible to open the settings app from another application.
You might want to investigate this framework for providing in-app settings.
There are quite a few other questions that discuss this topic:
iPhone - how to put Settings bundle seen through System Settings App into your own App?
Launch iPhone setting screen from Application?
How to send a user to the main iPhone Settings screen from within your iPhone App