I don't like plural table names because some nouns in English are not countable (water, soup, cash) or the meaning changes when you make it countable (chicken vs a chicken; meat vs bird).
I also dislike using abbreviations for table name or column name because doing so adds extra slope to the already steep learning curve.
Ironically, I might make User an exception and call it Users because of USER (Transac-SQL), because I too don't like using brackets around tables if I don't have to.
I also like to name all the ID columns as Id, not ChickenId or ChickensId (what do plural guys do about this?).
All this is because I don't have proper respect for the database systems, I am just reapplying one-trick-pony knowledge from OO naming conventions like Java's out of habit and laziness. I wish there were better IDE support for complicated SQL.
