Tracking iOS installs from multiple marketing sources

Question

Use Case: I plan on marketing iOS apps that I own & operate. I plan on marketing these apps on FaceBook and Google. I want to understand my funnel conversion by source.

Answer 1

Since the introduction of App Analytics (introduced WWDC 2015) it is possible to track campaigns through the App Store.

From the docs:

Campaigns are custom App Store links you can use in your marketing material, websites, or advertising.

To generate a campaign link:

1. Go to the Campaigns pane.
2. Choose your app.
3. Enter a campaign ID that’s up to 40 alphanumeric characters long, which can be a version of the name of your campaign.
4. Copy the campaign link that’s generated for you