I would like to store different objects in the same controller content array and render each one using an appropriate view template, but ideally the same view.
I am
Based on the solution of @rlivsey, I've added the functionality to change the template when a property changes, see http://jsfiddle.net/pangratz666/ux7Qa/
App.ItemView = Ember.View.extend({
templateName: function() {
var name = Ember.getPath(this, 'content.name');
return (name.indexOf('foo') !== -1) ? 'foo-item' : 'bar-item';
}.property('content.name').cacheable(),
_templateChanged: function() {
this.rerender();
}.observes('templateName')
});