How do you strip quotes out of an ECHO'ed string in a Windows batch file?

Question

I have a Windows batch file I\'m creating, but I have to ECHO a large complex string, so I\'m having to put double quotes on either end. The problem is that the quotes are

Answer 1

Brute force method:

echo "foo <3 bar" | sed -e 's/\(^"\|"$\)//g'

This requires finding a suitable Win32 version of sed, of course.