rev | tail -r (BSD) or rev | tac (GNU) also reverse lines:
$ rev <<< $'12\n34' | tail -r
43
21
$ rev <<< $'12\n34' | gtac
43
21
If LC_CTYPE is C, rev reverses the bytes of multibyte characters:
$ LC_CTYPE=C rev <<< あの
��め�
$ export LC_ALL=C; LC_ALL=en_US.UTF-8 rev <<< あの
のあ