Projects with strict memory requirements such as for embedded systems may not be suited for the STL, as it can be difficult to control and manage what's taken from and returned to the heap. As Evan mentioned, writing proper allocators can help with this, but if you're counting every byte used or concerned with memory fragmentation, it may be wiser to hand-roll a solution that's tailored for your specific problem, as the STL has been optimized for the most general usage.
You may also choose not to use STL for a particular case because more applicable containers exist that are not in the current standard, such as boost::array or boost::unordered_map.
