How to change color of UITableViewCell when selecting?

Question

I have a menu like so:

The normal (unselected) state for each cell is an image, the selected s

Answer 1

Easier than accepted answer:

In your UITableViewCell subclass:

In awakeFromNib or init:

self.selectionStyle = UITableViewCellSelectionStyleNone;

Then:

- (void)setHighlighted:(BOOL)highlighted animated:(BOOL)animated
{
    [super setHighlighted:highlighted animated:animated];

    if (highlighted) {
        self.backgroundColor = [UIColor yourHighlightColor];
    }
    else {
        self.backgroundColor = [UIColor yourNormalColor];
    }
}