I have a custom UITableViewCell subclass. I have set the contentView of my cell subclass to a custom UIView class in which i am overr
UITableViewCell
contentView
UIView
An excellent resource on customizing UITableViews has been this post by Matt Gallagher. What you'll want to do is set the selectedBackgroundView to a new view (instead of nil) that is either transparent or a UIImageView.