The modern browser that support HTML5 standard have capability to playing supported media file inside the browser, without needing 3rd party plugins.
You can try this by yourself. Latest version of Safary and Google Chrome, (Firefox 3.6 too) can play tag in a HTML5 page directly. YouTube now support HTML5.
That's why iPad will be able to play video if the video site is using HTML5, without Adobe Flash plugins, using Safari browser that fully comply the HTML5 standard.