I have recently just had the pointer click moment, and I was surprised that I had been finding it confusing. It was more that everyone talked about it so much, that I assumed some dark magic was going on.
The way I got it was this. Imagine that all defined variables are given memory space at compile time(on the stack). If you want a program that could handle large data files such as audio or images, you wouldn't want a fixed amount of memory for these potential structures. So you wait until runtime to assign a certain amount of memory to holding this data(on the heap).
Once you have your data in memory, you don't want to be copying that data all around your memory bus every time you want to run an operation on it. Say you want to apply a filter to your image data. You have a pointer that starts at the front of the data you have assigned to the image, and a function runs across that data, changing it in place. If you didn't know what you we're doing, you would probably end up making duplicates of data, as you ran it through the operation.
At least that's the way I see it at the moment!
