I get this message in logCat when I attempt to load a supportMapFragment:
Failed to load map. Error contacting Google servers. This is probably an authentic
In cases, described by tony earlier, where everything else is configured correctly but you still get this error, instead of uninstalling and installing you can simply clear application data.
I found steps that reliably reproduce this problem and solution (works for me):
EDIT
This problem may have been fixed in: https://code.google.com/p/gmaps-api-issues/issues/detail?id=6099 If so, it is still unclear to me in which version of the google-play-services API this fix is included.