There is only few serializer available like,
org.apache.kafka.common.serialization.StringSerializer org.apache.kafka.common.serialization.StringSerializer <
You must create your own serializer which implements the interface Serializer (org.apache.kafka.common.serialization.Serializer) and then set the producer option key.serializer / value.serializer to it.
Serializer
org.apache.kafka.common.serialization.Serializer
key.serializer
value.serializer