How to change the output color of echo in Linux

Question

I am trying to print a text in the terminal using echo command.

I want to print the text in a red color. How can I do that?

Answer 1

And this what I used to see all combination and decide which reads cool:

for (( i = 0; i < 8; i++ )); do
    for (( j = 0; j < 8; j++ )); do
        printf "$(tput setab $i)$(tput setaf $j)(b=$i, f=$j)$(tput sgr0)\n"
    done
done