I have my persistence.xml with the same name using TopLink under the META-INF directory. Then, I have my code calling it with:
persistence.xml
TopLink
META-INF
You need to add the hibernate-entitymanager-x.jar in the classpath.
In Hibernate 4.x, if the jar is present, then no need to add the org.hibernate.ejb.HibernatePersistence in persistence.xml file.