I am trying to conform my JavaScript coding style to my Zend coding style as much as possible, which is using camelCase. So, in my HTML5 data attributes, I am naming them a
First off, see this part of the source code of JQuery, it assumes you have lower case attributes.
Secondly, by convention, all HTML5 attributes should be lowercase, see: http://www.htmlbasictutor.ca/html-tag-attributes.htm
Finally, be warned you may encounter futher problems if you insist on using upper cases, see Django: Unable to add UPPERCASE attribute name in HTML input element