How to track content Statistics for Facebook Instant Articles with Google Analytics

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有刺的猬 2020-12-03 00:24

Hello we have setup the Facebook Instant Articles feeds in facebook.

Facebook\'s Instant Article feature for publishers (rolled out on FB iOS apps mostly for now 30

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北荒 (楼主)

2020-12-03 00:56

Thanks for all the previous answers and solutions. They inspired me to summarize my learnings and solution in this public gist.

I am using Google's global site tag (gtag.js) to track the pageview and successfully attribute it to the Social medium in Google Analytics.

The following snippet illustrates what worked for me. Please note, we use jinja templates (with Nunjucks) to add the necessary and missing data (eg. {{googleAnalytics}}).


  
    <script async src="https://www.googletagmanager.com/gtag/js?id={{googleAnalytics}}"></script>
    <script type='text/javascript'>
      window.dataLayer = window.dataLayer || [];
      function gtag(){dataLayer.push(arguments);}
      gtag('js', new Date());
      gtag('config', '{{googleAnalytics}}', {
        'page_title': '{{articleTitle}}',
        'page_path': '/{{articlePath}}', // The path portion of location. This value must start with a slash (/) character. (optional, but recommended)
        'page_location': '{{articleUrl}}', // page's URL (optional, but recommended)
        'campaign': {
          'source': 'ia.facebook.com', // utm_source
          'medium': 'referral', // utm_medium
          'name': 'Facebook Instant Articles' // utm_campaign
        },
      });
    </script>

I embedded it like this in my feed

Implementation Docs

https://developers.facebook.com/docs/instant-articles/analytics
https://developers.facebook.com/docs/instant-articles/reference/analytics
https://developers.google.com/analytics/devguides/collection/gtagjs/pages

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