How to display only the text in datalist HTML5 and not the value?

Question

Here is an example:

Answer 1

Edit, updated

Following Regent

Try (v3)

html

js

$(document).ready(function() {

var data = {}; 
$("#browsers option").each(function(i,el) {  
   data[$(el).data("value")] = $(el).val();
});
// `data` : object of `data-value` : `value`
console.log(data, $("#browsers option").val());


    $('#submit').click(function()
    {
        var value = $('#selected').val();
        alert($('#browsers [value="' + value + '"]').data('value'));
    });
});

jsfiddle http://jsfiddle.net/guest271314/j7ehtqjd/13/