.item:hover { zoom: 1; filter: alpha(opacity=50); opacity: 0.5; -webkit-transition: opacity .15s ease-in-out; -moz-transition
$(window).scroll(function() { $('.logo_container, .slogan').css({ "opacity" : ".1", "transition" : "opacity .8s ease-in-out" }); });
Check the fiddle: http://jsfiddle.net/2k3hfwo0/2/