We are using ProxyPass to redirect all \"/r\" requests to jboss on port 18080 as follows:
ProxyPreserveHost on
ProxyPass /r http://localhost:18080/redirectSe
If you have the capability to do so, I would recommend using either mod-jk or mod-proxy-ajp to pass requests from Apache to JBoss. The AJP protocol is much more efficient compared to using HTTP proxy requests and as a benefit, JBoss will see the request as coming from the original client and not Apache.