A good example of this is either on the Twitter launch screen (the screen with the large icons that is seen when the application is first launch) or even just look at the ap
Only to complete Josh Clemm answer. You can also maintain the same image defined by src, but change or highlight only the background. This would more or less like this:
logo_box.xml
And then defining the background of your button as logo_box:
Where background_normal and background_pressed can be as complex as you want, or as simple as a @color :)