While working with COM in C++ the strings are usually of BSTR data type. Someone can use BSTR wrapper like CComBSTR or MS\'s CSt
Simply pass the BSTR directly to the wstring constructor, it is compatible with a wchar_t*:
BSTR btest = SysAllocString(L"Test");
assert(btest != NULL);
std::wstring wtest(btest);
assert(0 == wcscmp(wtest.c_str(), btest));
Converting BSTR to std::string requires a conversion to char* first. That's lossy since BSTR stores a utf-16 encoded Unicode string. Unless you want to encode in utf-8. You'll find helper methods to do this, as well as manipulate the resulting string, in the ICU library.