Colour highlighting output based on regex in shell

Question

I\'d like to know if I can colour highlight the output of a shell command that matches certain strings.

For example, if I run myCommand, with the output below:

Answer 1

There is an answer in superuser.com:

your-command | grep -E --color 'pattern|$'

or

your-command | grep --color 'pattern\|$'

This will "match your pattern or the end-of-line on each line. Only the pattern is highlighted..."