I wanted 2 way conversion, and I wanted to use Python 3 format() support to be most pythonic. Maybe try datasize library module? https://pypi.org/project/datasize/
$ pip install -qqq datasize
$ python
...
>>> from datasize import DataSize
>>> 'My new {:GB} SSD really only stores {:.2GiB} of data.'.format(DataSize('750GB'),DataSize(DataSize('750GB') * 0.8))
'My new 750GB SSD really only stores 558.79GiB of data.'